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Network Marketing

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Promoting Your Network 
Publicity is key to the success of your network and its events. Effective promotion not only boosts attendance but also strengthens your network's reputation.

Start with Your Audience 
Identify your target group and how best to reach them. Traditional methods - email, social media, and peer-to-peer outreach - are all useful. Early on, emails can introduce the network and invite alumni to get involved. As your network grows, use a mix of communication tools to promote events and maximize participation. 

Marketing Tools 
- Webpages: Alumni Network pages can host event registration, confirmation emails, and RSVP tracking.
- Contact Lists: Network leaders can request updated contact lists for alumni in your area or affinity groups to help you reach the right audience. 
- Email: A cost-effective option
- Social Media: Promote through Facebook, Instagram, or X.

TU Brand Kit
Ensure your materials reflect TU's brand. Access logos, fonts, colors, and templates. 

 

TU Brand Kit

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The University of Tulsa | Office of Alumni Engagement

800 S. Tucker Drive, Tulsa, OK, 74104 | (918) 631-2555 | tualumni@utulsa.edu